I’ll admit it, I was one of those girls who whenever a new makeup product was released, would save up and purchase it without even checking if I already had something similar within my collection and most of the time, I already did. Now, I am faced with a bunch of makeup with all similar … More Do I Really Need This Palette?
What are beauty companies missing when doing their marketing campaigns? Simple answer; Authenticity. I have been watching Amanda Elimian’s Youtube channel this past week and she really inspired me to write this “essay”. In her videos, she discusses the evident racism within the beauty industry and I would like to add on to her conversation. … More Diversity Marketing Exploitation
Full Video: https://www.youtube.com/watch?v=oLfModnj2Ew&t=6s
Full vide: http://www.youtube.com/gabyzedan